Our purpose is to raise awareness of emotional, physical or sexual abuse, providing educational tools, confidence building programmes and support to New Zealanders, particularly young New Zealand women and their families affected by emotional, physical or sexual abuse.

Our core principles are;

• To protect and promote the physical and emotional safety of everyone, in particular youth and young women
• Safety and security are fundamental human rights
• To understand that abuse is not only physical in nature and abuse is used to control someone through fear
• Empowering and inspiring role models for all, in particular youth and young women to nurture the culture that encourages respect and protect against all abuse.